5 Engaging Digital Content Types that Attract Followers

In a digital world flooded with both human and AI-crafted content, publishing content that truly engages your audience is the key to success. But what kind of content? Your first thought went towards blogs and social media posts. Yes, they remain staples in your content strategy, and the Techtio digital marketing team is also using them extensively. But there are many other engaging digital content types you should add to your strategy.

Alternating between content formats breaks routine and keeps your followers engaged. Moreover, you can attract new audiences and boost your lead generation efforts.

So, what should you add to your content management strategy? Here are Techtio’s suggestions:

1. User-Generated Content: Authenticity Drives Trust and Engagement

User-generated content (UGC) is free and surpasses any kind of branded content in terms of trustworthiness. When customers share their experiences with your products or services, they provide authentic testimonials that resonate with potential buyers.

Here is how to implement this type of web content strategy:

• Encourage customers to post unboxing videos
• Create hashtag campaigns encouraging users to show your products in action
• Send automated emails a few days after each purchase, asking for a product review.

The beauty of UGC is that it helps you during busy times, when you can’t generate new content, and it also increases engagement and the spirit of community around your brand.

2. Screencasts: Show, Don’t Just Tell

Screencasts are extremely useful for creating video tutorials. It is one of the most engaging digital content types because users can follow your movements step by step and achieve the same results.

These video recordings of your screen are particularly effective for:

• Software tutorials
• Product demonstrations
• Troubleshooting common issues
• Explaining digital services.

The Techtio team encourages the use of video content as much as possible in your social media and digital marketing strategies. Video is very easy to understand, breaks language barriers, and performs better than written content in terms of all social signals.

3. Animations: Make Complex Ideas Fun and Easy to Understand

Who does not love cartoons? So, why not use animations to turn complicated concepts into engaging and easy-to-understand visual content? From simple GIF images to lavish motion graphics, animations can put abstract concepts into a perspective that the user can relate to.

Effective uses include:

• Illustrating statistical data
• Showing before/after scenarios
• Highlighting product features

Animations are also among the best content types for creating branded visual content for special occasions and celebrations, such as Christmas, Easter, and Halloween.

4. Live Video: Be a Star for Your Followers

Live video is one of the most engaging digital content types because you can actually engage with your followers in real time. For this reason, many social media platforms, from Instagram to LinkedIn, prioritise live content in their algorithms.

So, add the following types of live video to your content strategy:

• Q&A sessions with company experts
• Behind-the-scenes glimpses
• Product launches
• Industry event coverage.

The real-time interaction allows for immediate feedback and creates genuine connections with your audience.

5. Slides: Make Data Clear and Easy to Browse

Slide presentations aren’t just for boardrooms anymore. With adequate design, they become highly shareable digital content types that help build your authority and expertise.

The best types of content you can share as slides are:

• Industry research findings
• Data visualisations
• Step-by-step guides
• Keynote speech summaries.

Platforms like SlideShare and LinkedIn help you distribute slides easily and offer embedding codes to incorporate slides directly into your website or other content pieces.

Let Techtio Help You Create an Engaging Web Content Strategy!

Managing your online content plan is a full-time job – a job for Techtio. We know how to create and share engaging digital content types based on:

• Your audience’s consumption habits
• The buyer’s journey stage
• Content production capabilities
• Distribution channels.

So, let us work our magic, while you enjoy the results: a thriving online community around your brand and an increasing number of happy clients! Contact us today!