Let us face a hard truth: AI-driven content optimisation and AI-powered search engines will change SEO forever. Some companies are already scaling back their efforts, thinking that SEO is nearly dead and done for. But the digital marketing team at Techtio knows otherwise. Search engine optimisation will continue to stay relevant.

We just need to adapt and use AI-driven SEO tactics to make our content stand out in the sea of AI-generated text and data. It will be a major change and will require more effort than ever from brands to infuse their voice with authentic and human values.

But this is exactly what makes great brands stand out and have loyal customers.

How to Adapt SEO Strategies for AI-Driven Search Engine

Let us discuss the three major trends in AI and Google algorithm updates and indicate the best practices for getting your content in front of users.

1. Zero-Click Search Results

One of the biggest updates made by Google is the AI Overview section. It appears at the top of the SERP and takes up a sizable portion of the screen – both on desktop and mobile versions.

This section provides AI-generated answers to the user’s query. Basically, they just have to read the content on the search result page and find the information they need, without clicking on any link.

 “If this isn’t the end of SEO, then what is?” some would wail.

Yet…

Focus on E-E-A-T and Cut Through the AI-generated Noise

One of the best SEO strategies for AI search results is standing out as a trusted source of true knowledge. People are already wary of the inaccuracies and lack of accountability of AI models.

They want to see a human face behind the answer, guaranteeing that what they claim is true, complete and unbiased.

And your website can provide all these by focusing on some of Google’s most important ranking criteria:

• Experience
• Expertise
• Authoritativeness
• Trustworthiness

Focus on creating content that is relevant to your line of business. Include reputable sources. Make your content authentic. And, most importantly, make it human-centric.

The old SEO advice used to be “write for people, not for search engines”. Now, it must change to “write ONLY for people and provide them with authentic and relatable content”.

2. The Rise of Social Search

AI is now present in social media platforms, not just search engines. Conversational bots can carry on complex conversations and provide answers. AI-generated posts are on the rise and they are a significant source of information for many people – as many as 31% of all consumers looking for answers to their questions.

“Does SEO even matter here?”

Definitely, the answer is…

The Diversification of SEO Strategies for AI Social Media

No one at Google will ever give a straight answer to whether social media signals matter in page rankings. But actions speak louder – many search results come from social media platforms.

In this context, there is really no excuse for failing to optimise social media content, just as you do with blog posts, videos and podcasts.

Also, make sure that the content you post on your site is shareable. Make it authentic, concise, focused on human experiences and with that special something that would make readers say: “I’ve got to share this on my Instagram!”

3. Large Language Models Influence Search Behaviour

AI trained on Large Language Models (LLM) are quickly becoming the go-to source of information for people in a hurry. They do not want to spend time clicking on links. They just want a clear summary they can understand at the first read.

And this is exactly what LLM provides.

“So, why bother with SEO at this point?”

Conceding defeat is never a smart option. Instead, fight fire with fire…

Adapt to LLM Optimisation – It’s Just a New Way of Doing SEO

LLMs now suggest online resources for further details and mention the sources they used in their answers. Thus, all you have to do is focus on creating powerful branded content and providing accurate, up-to-date and trustworthy information to LLMs.

Although the amount of referral traffic from AI models is still at a minimal level, it is bound to increase. Thus, you will continue to bring people to your website through your content. The difference will be that they will land there from an AI model, not a search engine page.

Main Takeaways

AI will change SEO – but so did the rise of social media and mobile internet browsing. SEO strategies for AI are just another bend in the long and complicated road forged both by technology and user behaviour.

With Techtio at the helm of your SEO strategies, you will navigate the turbulent seas of change with confidence. Contact us today to prepare your site for AI-driven content optimisation!