The Future of Native Mobile Apps: Are They on the Road to Extinction?
A report issued by a leading market research company indicated that 90% of native mobile apps are downloaded less than 600 times per day and make around EUR 1,000 in revenue. This, together with the rise of hybrid and web apps made many fear the death of native app development for games and business.
The Importance of Engagement on Social Media – Valentine’s Day Edition
In real life, the engagement is the first step before the full commitment of marriage. It is exactly the same in social media marketing. High engagement means that your followers are ready for the commitment of making the first purchase and becoming your clients. So, let’s discuss how content engagement nurtures a healthy relationship leading to a long-term commitment.
Colour in Branding and Design: How Do They Influence User Behaviour?
Why are brand books so detailed, down to the precise hue for each colour used in the logo and other branded elements? Why do some brand names come to our minds simply because we see a specific combination of colours? The answer is that the research and use of colour in branding and design is a precise science.
Lessons to Learn from the TikTok Ban in the US
The year has just started, and we already have a huge social media scandal. The TikTok ban in the US has generated and continues to generate a flood of memes and serious debates, as well
Consumer Behavior Trends: Authenticity and Relatability Drive Trust
As 2025 is rolling in, Techtio’s online presence management team is already looking for the latest consumer behavior trends. Thus, we found a valuable research study conducted by one of the leading providers of stock photos and videos. They surveyed consumers and discovered something worrying: most people no longer trust social media content.
10 Google Ranking Factors for Business Websites that Matter in 2024
“Why don’t we get organic traffic? We have a good website!” This is one of the most frequent questions our website creation specialists get from potential clients.
Why Redesign a Website? Here Are 7 Signs You Need to Do It!
As you browse your company web pages, you may wonder: why redesign a website? After all, you did not rebrand your business or update your business cards recently. But your company website is more than a digital business card, as some claim.
Unpacking Apple’s Marketing Mastery: What Makes Their Website So Effective
When it comes to marketing brilliance, few companies can rival Apple. Their sleek devices and innovative technology have captivated millions, but it’s their strategic marketing that truly sets them apart. One glance at their website, www.apple.com, and it’s clear why Apple stands as a beacon of marketing excellence. Let’s dive into the intricacies of Apple’s marketing strategies and explore why their website is a paragon of effectiveness.
The Transformative Impact of AI on Design and Image Creation
Artificial Intelligence (AI) has emerged as a revolutionary force across various industries, and the fields of design and image creation are no exception. The integration of AI technologies into these creative domains is not only reshaping how professionals approach their work but also expanding the boundaries of what is possible. This blog post explores the multifaceted ways in which AI is influencing design and image creation, offering new tools, automating processes, and fostering unprecedented levels of creativity.
The Secret to Converting Website Traffic into Sales
These days, driving traffic to your website is only half the battle. The real challenge lies in converting that traffic into tangible sales. As a marketing agency, Techtio understands the nuances of this process and the strategies required to transform visitors into customers. This comprehensive guide delves into the secret to converting website traffic into sales, drawing on proven techniques and innovative approaches.
