Landing Page Best Practices: How to Optimize for Maximum Conversions
Discover the key elements of a landing page for lead generation that converts and helps you turn prospects into leads and nurture them to become clients.
Benefits of UI UX Design in Software Development
Discover the benefits of UI UX design in software development to keep your clients satisfied and encourage them to continue using your digital products.
The Importance of Icons in Web Design and Branding
The Importance of Icons in Web Design and Brand Differentiation Every element on your website must be attractive and helpful for users. This is why the importance of icons in web design is a big part of user experience principles. For the Techtio graphic design team, it is even more: it is also a big […]
Visual Hierarchy in Web Design: Core Principles and Strategies
When you open a web page, you tend to look at the visual elements in a certain order. First, you see the header, then the large hero image or video. You notice a CTA and click on it. It is as if an invisible hand guides you. The fact is, there is such a hand. It is called visual hierarchy in web design.
SEO Strategies for AI Era: Can Sites Still Rank?
Let us face a hard truth: AI-driven content optimisation and AI-powered search engines will change SEO forever. Some companies are already scaling back their efforts, thinking that SEO is nearly dead and done for. But the digital marketing team at Techtio knows otherwise. Search engine optimisation will continue to stay relevant.
The Future of Native Mobile Apps: Are They on the Road to Extinction?
A report issued by a leading market research company indicated that 90% of native mobile apps are downloaded less than 600 times per day and make around EUR 1,000 in revenue. This, together with the rise of hybrid and web apps made many fear the death of native app development for games and business.
The Importance of Engagement on Social Media – Valentine’s Day Edition
In real life, the engagement is the first step before the full commitment of marriage. It is exactly the same in social media marketing. High engagement means that your followers are ready for the commitment of making the first purchase and becoming your clients. So, let’s discuss how content engagement nurtures a healthy relationship leading to a long-term commitment.
Colour in Branding and Design: How Do They Influence User Behaviour?
Why are brand books so detailed, down to the precise hue for each colour used in the logo and other branded elements? Why do some brand names come to our minds simply because we see a specific combination of colours? The answer is that the research and use of colour in branding and design is a precise science.
Lessons to Learn from the TikTok Ban in the US
The year has just started, and we already have a huge social media scandal. The TikTok ban in the US has generated and continues to generate a flood of memes and serious debates, as well
Consumer Behavior Trends: Authenticity and Relatability Drive Trust
As 2025 is rolling in, Techtio’s online presence management team is already looking for the latest consumer behavior trends. Thus, we found a valuable research study conducted by one of the leading providers of stock photos and videos. They surveyed consumers and discovered something worrying: most people no longer trust social media content.
