Part 2: A Conversation with Alexia, a Social Media Strategist: The Journey, Challenges, and Insights

In the first part of our interview, Alexia Patsalos, Techtio’s Content Strategist, shared her journey from a young creative to a seasoned social media strategist. We explored the essential skills she has developed, how she stays on top of trends, and her typical day-to-day activities. Now, in Part 2, Alexia delves deeper into her proudest moments, the elements more important than going ‘viral’, and the delicate balance between creativity and data. She also offers invaluable advice for beginners, highlights common social media mistakes, and shares her thoughts on the future of social media strategy.

Part 1: A Conversation with Alexia, a Social Media Strategist: The Journey, Challenges, and Insights

Content creator, Kylie Abel, recently connected remotely with Alexia Patsalos, Techtio’s Content Strategist, to delve into the world of social media. In this interview, Alexia shares her journey from a young dancer to a social media strategist, highlighting the unexpected skills crucial for her role and how she stays updated with the ever-evolving trends in digital marketing. She also debunks common myths about social media strategy and gives us an inside look into her daily routine. Join us as Alexia offers valuable advice and insights for anyone looking to make their mark in the world of social media and stay tuned for Part 2 next week!

Exploring the Branding of Starbucks: What Makes It So Effective

In the realm of global branding, few companies have achieved the recognition and loyalty commanded by Starbucks. As a marketing agency, understanding the strategies behind such success can offer valuable insights for businesses aiming to replicate similar achievements. This analysis delves into the elements that make Starbucks’ branding so effective, examining their history, logo evolution, brand values, marketing strategies, and customer experience.

A Comprehensive Guide to A/B Testing in Marketing

In the world of marketing, making data-driven decisions is paramount. A/B testing, also known as split testing, is a powerful method used to compare two versions of a webpage, email, advertisement, or other marketing assets to determine which one performs better. This guide will delve into the nuances of A/B testing, its benefits, implementation, and best practices.