Building Trust and Page Rank with SEO for Financial Services

For financial services companies, online visibility is very tricky to achieve. The digital marketing specialists at Techtio know that SEO for financial services requires a specialised approach. It must take into consideration industry restrictions and regulations while building trust with both search engines and potential clients.

So, how do we build page rank and customer trust for our fintech clients? In this article, we will discuss the proven strategies we use to get your site on the first page of Google search results and attract qualified leads.

First, a few words about the specific challenges of building SEO strategies in the fintech sector.

The Main Challenges of SEO for Financial Services

Financial companies face obstacles that other industries don’t encounter:

• YMYL (Your Money or Your Life) standards – Google applies stricter quality requirements to financial content because poor advice can cause real financial harm
• Intense competition – You’re competing against national banks, insurance giants, and well-funded fintech companies with dedicated SEO teams
• High-competition keywords – Keywords for financial services can cost EUR30-EUR150 per click in paid search, making organic visibility crucial
• Strict regulations – Content must comply with MiFID II, FiDA, IPR and MiCA guidelines, requiring careful review processes
• Trust requirements – Users need to feel confident before sharing financial information or making investment decisions

How We Build an Effective SEO Strategy for Fintech Companies

Now that we have cleared the issue regarding restrictions, let us explain how we work for fintech clients and build their online reputation and visibility.

1. Showcase Author Expertise

In financial SEO, who creates your content matters as much as what it says. Here’s how we demonstrate real expertise:

Creating detailed author profiles:

• List specific credentials (CFA, CFP, CPA)
• Highlight years of relevant experience
• Show specialisation areas (retirement planning, investment management, insurance)

Thus, we always make sure that the relevant expert in your company reviews every piece of content before the Techtio digital marketing team publishes it on your website or social media pages.

Using structured data:

• We add schema markup for author credentials
• We include jobTitle, alumniOf, and knowsAbout tags
• We help search engines understand your team’s qualifications.

2. Build a Compliance-Focused Content Strategy

Regulatory compliance isn’t optional—it’s essential for avoiding fines and protecting your reputation.

Thus, we start by creating a solid workflow:

• Define clear roles for SEO specialists, writers, and compliance officers
• Use project management tools to track approvals
• Build templates with pre-approved disclaimers
• Set up monthly meetings between content and compliance teams

Our team is also up to date with the most recent EU and local legislation changes by:

• Subscribing to industry newsletters
• Setting up Google Alerts for regulatory changes
• Following regulatory bodies on social media.

3. Use Proven Content Formats

Certain content types work exceptionally well for local SEO for financial services and broader visibility. Over the years, we have identified the most high-performing formats and will use them consistently in your content strategy. These are:

• Comparison guides (“Fixed vs. variable mortgage rate”)
• Step-by-step tutorials (“How to refinance your mortgage”)
• Interactive calculators (loan payment, retirement planning)
• Tool roundups (“Best budgeting apps for small businesses”)
• FAQ pages addressing common financial questions

4. Earn Backlinks Through Original Research and Helpful Content

Quality backlinks from trusted sources carry more weight than dozens of low-quality links. Some of the most effective link-building strategies include:

• Publishing original research – Use your client data to create industry insights that others want to cite
• Creating comprehensive guides – Cover complex topics better than competitors
• Building useful tools – Interactive calculators and comparison tools naturally attract links
• Engaging in digital PR – Share unique market insights with journalists

5. Don’t Chase High-Competition Keywords at All Costs

Smart financial companies focus on winnable battles rather than burning resources on impossible keywords.

The Techtio team will apply mix of the best strategies to achieve maximum results for an affordable cost, such as:

• Targeting long-tail variations of competitive terms
• Focusing on local modifiers for location-based services
• Creating content around question-based searches
• Building topical authority in niche areas before expanding

Here is a simple example. Instead of targeting “best credit cards” (extremely competitive), we will focus on:

• “Best credit cards for small business owners”
• “Credit cards for fair credit in [your city]”
• “Business credit cards with no annual fee”

Key Takeaways for Financial SEO Success

Financial SEO isn’t just about rankings—it’s about building a trusted brand that attracts qualified leads. Thus, success in financial services SEO comes from combining technical expertise with genuine value creation. When you help people make better financial decisions, the rankings and leads naturally follow.

Ready to improve your financial services SEO? Reach out to Techtio and let’s start working together!