Search Everywhere Optimisation: 5 Non-Google Places to Make Your Brand Visible

Here’s a PSA from the Techtio digital marketing team: your brand’s visibility isn’t limited to Google anymore. While traditional SEO remains important, today’s digital landscape demands a broader approach. Search everywhere optimisation (SEvO) is the strategy that ensures your business appears where your audience is actually looking, from YouTube to AI assistants.

Let’s face it, people’s searching habits have changed. They no longer exclusively rely on Google. They’re searching on platforms they already use daily, seeking authentic voices and unfiltered insights. If your multi-platform search optimisation strategy doesn’t account for this evolution, you’re missing significant visibility opportunities.

Let’s explore five critical platforms where your brand needs to establish a presence, and how to make the most of each one.

1. YouTube: Where People Learn Through Video

YouTube isn’t just a video platform, but the world’s second-largest search engine. With 2.5 billion monthly active users and 3.7 billion monthly organic visits, YouTube dominates how people search for tutorials, product reviews, and how-to guides.

The power of YouTube lies in its visual format. While Google might explain a concept in text, YouTube demonstrates it in action. Users see the mistakes, corrections, and final results. This makes complex information more digestible and trustworthy.

For your brand, this means video content that ranks in YouTube search will drive consistent traffic. To optimise effectively, focus on:

• keyword research using platform-specific tools
• analyse competitor channels
• create high-retention content with proper optimisation.

Your video titles, descriptions, tags, and even closed captions play a crucial role in visibility.

2. Reddit: Where Authenticity Wins

With over 400 million weekly active users, Reddit has become a powerhouse for product research. In fact, Reddit appears in 97.5% of Google’s product review search results, a testament to its credibility and reach.

Reddit users value authenticity above all else. They actively downvote misleading advice and upvote genuine, helpful responses. This built-in quality control creates trust that algorithms alone can’t replicate. The famous “Reddit modifier” phenomenon (where users search “reddit [keyword]” to find authentic discussions) shows how powerful the platform has become.

Your SEvO strategy should include Reddit participation in relevant communities. The key is genuine engagement: answer questions, share expertise, and participate consistently in 3-5 subreddits where your target audience congregates. Focus on threads that already rank in Google, providing thoughtful, valuable responses to high-traffic discussions.

3. Pinterest: Visual Discovery for Intent-Driven Searches

Pinterest commands 553 million monthly active users who generate 2 billion searches monthly. Unlike Google’s text-focused approach, Pinterest serves as a visual planning tool where users actively seek inspiration and solutions.

Users come to Pinterest with clear intent, whether planning a wedding, redesigning their home, or gathering style inspiration. This makes it ideal for visual and lifestyle brands. With 80% of users feeling inspired by the shopping experience, Pinterest drives genuine purchasing intent.

For Pinterest SEO optimisation, design eye-catching vertical pins (1000x1500px) with bold colours and minimal text. Place your main keywords in the first 40 characters of pin titles. Enable rich pins on your website using schema markup, and post fresh content regularly—aim for 2-3 high-quality pins daily. Remember the 40-40-20 rule: 40% evergreen content, 40% seasonal, and 20% experimental.

4. TikTok: The Emerging Search Giant for Gen Z

TikTok is the 16th largest website by organic traffic globally, with over 2 billion monthly visits. Among Gen Z, TikTok now rivals Google as a search platform, with 62% of users searching for product reviews and recommendations.

What makes TikTok powerful is its focus on authentic, unfiltered moments. The platform has created the #TikTokMadeMeBuyIt hashtag—a trusted discovery mechanism similar to Reddit’s “reddit modifier” phenomenon. For many users, this is their primary way to find products.

Optimise your TikTok presence by understanding the algorithm’s focus on watch-through rates, trending sounds, and engagement signals. Conduct TikTok keyword research using platform suggestions and competitor analysis. Create content that encourages saves—TikTok’s top ranking signal—and ensure your captions, hashtags, and sounds align with trending topics in your niche.

5. AI-Driven Search & Brand Mentions

This is where search everywhere optimisation becomes truly revolutionary. AI traffic to websites has grown 9.7x in the past year, with 63% of websites now receiving AI-driven traffic that converts 23x higher than traditional organic search.

When people need complex solutions, detailed comparisons, or personalised recommendations, they increasingly turn to ChatGPT, Gemini, and Claude rather than typing queries into Google. These AI assistants synthesise information from multiple sources and provide tailored guidance.

Your strategy should focus on building brand authority across the web. AI models weigh authoritative sources heavily, so:

• build mentions and citations across reputable sites
• create comprehensive, authoritative resources that AI models want to reference
• structure your content for easy extraction: clear headings, bullet points, and factual statements.

Monitor AI mentions using tools like Brand Radar to track when AI assistants reference your brand. This represents a new form of visibility that directly impacts consumer decisions.

Ready to Master Search Everywhere Optimisation? Work with Techtio!

Navigating multi-platform search optimisation requires expertise, strategy, and technical precision. At Techtio, we specialise in comprehensive digital marketing strategies that extend far beyond traditional Google SEO.

Our team understands how to build your brand’s presence across emerging search platforms. We’ll help you create content that ranks, engages, and converts across every platform your audience uses.

Don’t let your competitors capture the visibility you deserve. Partner with Techtio and discover how advanced SEO services combined with multi-platform optimisation can transform your brand’s online presence. Contact us today to get started!