Techtio’s Hot Tips to Get More Social Media Followers for Your Business

As a business owner, you know that social media marketing is just as valuable as SEO for growing your brand visibility online and getting more clients. Today, the Techtio social media management specialists will show you how to grow social media followers for your business organically, as opposed to through paid ads and boosted posts.

To start with, you must be truly committed and dedicated if you want to increase social media followers on your company pages. With millions of other pages and profiles to follow, users are increasingly picky. They want their feed populated with content that resonates with their values and interests, entertains them or helps them solve their problems.

Here are Techtio’s tips to get more social media followers:

1. SEO Optimize Your Social Media Profiles

One of the first tasks on the list of organic social media growth strategies is to treat your profiles as you do your website from an SEO perspective. One of the things Google officials never say clearly is whether social signals play a role in the position of websites on SERPs.

However, it is an undeniable fact that Google displays social media content in search results. So, make sure that your social media profiles are SEO optimised. This involves:

• Completing the bio section and optimising it with relevant keywords
• Using location tags
• Adding relevant ALT text to images posted on the social media pages
• Linking to your social profiles from your website
• Including your website and NAP (name, address, phone number) information in your social media bio.

2. Have a Consistent Posting Schedule

People are habit-driven. They expect to see a new video from their favourite IT influencer on Monday at noon and the latest product releases from their preferred retail brand on Tuesday morning.

Thus, if you want to know how to grow social media followers for your business in a consistent manner, take this keyword: consistent. This is how your posting schedule should be. Do not confuse your followers and keep them waiting.

They will not stick around for too long if they see that you have no specific rule for sharing posts.

3. Create Short Form Videos

The king of social media content is short-form video at present. People’s attention span is getting shorter and shorter. Statistics show that clips between 15 and 60 seconds have an engagement rate 2.5 times higher compared to longer videos.

Originating on TikTok, but quickly expanding to Instagram and Facebook, the short-form video is an effective and simple way of engaging with followers by sharing bite-sized information.

4. Offer Your Followers Exclusive Deals

One of the best ways to get more social media followers is by giving them a special status. Offer them special links to pre-order a new product ahead of everybody else. Give them special discounts, not available to other clients. Share exclusive content with them. Create private groups sharing sneak peeks at new products and events.

These simple strategies are hugely effective. Your followers will enjoy the VIP status and encourage their friends to follow your pages, as well.

5. Encourage Followers to Share User-Generated Content (UGC)

User-generated content is not only helpful if you want to know how to grow social media followers for your business. It is also the most powerful type of testimonial for the quality of your products and services.

And, with the right approach, it is also easy to obtain. For example, you can create a contest: the most creative and original unboxing video for your product. Offer a meaningful prize and let all your followers vote for the winner.

Let Techtio Help You Grow Your Social Media Audience!

The best choice if you want to increase social media followers organically is to let Techtio manage your profiles. We use the most effective strategies to identify the right audiences and turn them first into your followers and then into your clients.

Contact us today to boost your followership on social media and get more clients!