In real life, the engagement is the first step before the full commitment of marriage. It is exactly the same in social media marketing. High engagement means that your followers are ready for the commitment of making the first purchase and becoming your clients. So, let’s discuss how content engagement nurtures a healthy relationship leading to a long-term commitment.

It’s All About the Reach

In love, it’s about being faithful to one person. For social media growth, you need lots of followers. And a high audience interaction helps you get them.

How? It is a process called reach. When someone likes, shares or comments on your posts, their social media friends will be notified of this. And many of them will open your post to see why their friend found it interesting. If they like what they see, they may decide to follow your page.

And this is how you get a new follower through reach. Now, multiply this action and you see how a social media page can grow organically (as opposed to the result of paid ad campaigns).

The Engagement Rate Measures How Thriving Your Community Is

The importance of engagement on social media is also due to its role as a barometer of your followers’ sentiment. Let’s imagine that you have 10,000 followers. Yet, your posts never get more than 5 likes and 1 share.

Now, this is a huge red flag that there is a major disconnect between what you post and your followers’ expectations and interests. It is just like in a relationship when you send a long, loving message on WhatsApp and you get an “OK, got it” in reply. Or they leave it on seen…

It Takes Two to Tango

Beyond a positive impact on the social media algorithm, a growing engagement rate shows that there is a true dialogue between your brand and its followers. Your community building efforts will be rewarded by:

• Increased brand awareness
• More sales
• Increased customer loyalty
• Opportunities to grow your business in new directions.

It is similar to the good feeling you have after a few dates, when you realise that you’ve found a long-term partner.

Remember: on Social Media and in Love, Never Post & Ghost!

Consistency is key in everything you do. And communication is the tool for achieving consistency. Just like you do not ghost a partner for weeks and then come back out of the blue asking why they’ve moved on, you cannot keep your followers waiting for new posts.

Your competitors are right around the corner, waiting to offer them interesting content and keep them entertained.

Also remember: if you need help building engagement on social media, Techtio is here to help you. We can’t find your Valentine, but we can attract the right type of followers to your social media pages!