As you browse your company web pages, you may wonder: why redesign a website? After all, you did not rebrand your business or update your business cards recently. But your company website is more than a digital business card, as some claim.  

It is your online brand image, storefront, and customer care department bundled together. For this reason, it must embody the most recent visual and functional trends – which your customers expect to see.  This is why, every once in a while, you must ask yourself: is it time to redesign your website? 

Why Is Website Redesign Necessary from Time to Time? 

Graphic design principles and trends evolve at a fast pace. Consider, for example, the early versions of the Amazon website. They looked extremely basic – truly amateurish. Now, it is a complex marketplace, with a simple, modern, and sleek look. 

The same goes for your company website. Layouts, designs and colour schemes that looked modern and professional ten years ago are now outdated. And when customers see an outdated site, they immediately lose any budding trust and click the Back button to find another website. 

When Is Time to Redesign Your Website? These Are the Biggest Worrying Signs! 

The Techtio web design team recognises an outdated website at a glance. The biggest red flags we see are the following:

1. The Website Is Not Optimised for Mobile

Here’s a sobering fact: internet traffic from mobile devices exceeded desktop traffic in 2017. That’s seven years ago. At the present, the biggest part of internet users relies on their smartphones to browse the internet. 

And this means that your company site must be optimised for mobile browsing. This means that the layout must adapt to every screen size and offer a simple and effective browsing experience.  Moreover, Google has stopped indexing sites that are not mobile-ready in 2023.  

So, if your company web pages don’t look good on a mobile device, it’s time to redesign your website.

2. The Design Looks Outdated and Awkward

It does not take a website creation professional to realise that a site still has the funky 1990s look. It was cool back them, now it looks simply embarrassing.  The frame layout has been long put out of service and Flash animations are no longer supported by any browser. 

When potential customers land on such a website, they raise their eyebrows in wonder, have a small laugh and hit the Back button to find another business, with an up-to-date website. This is not the kind of reaction you wish them to have, do you?

3. The Site Loads Slowly

Google’s Core Web Vitals, some of the most recent ranking factors, state that the biggest element of a web page should load in LESS than 2.5 seconds. This how much the average user is willing to wait before looking for another website. 

So, if you need one more reason why redesign a website – here it is.  A slow loading site will lose its visitors before they even get the chance to read the home page welcome text. Nobody will wait around while your site is slowly loading, when there are so many other alternatives.

4. The Site Has Many Dead Links

Dead links are one of the biggest signs your website needs a redesign. Dead links mean that some web pages were deleted or their URL changed. Yet, there is still anchor text or there are even inbound links pointing to them. 

When users get the message 404 – Page Not Found instead of the content they hoped to read or watch, they lose confidence in your website and – by extension – your business.

5. The Menu Is Difficult to Navigate

A complex menu and the difficulty to navigate back and forth between pages are important reasons to redesign a website. Users want to access the information they need quickly and without thinking too hard where to look for it. 

If it is not clear, even for a first-time internet user, how to reach a specific web page, your site is outdated. Thus, you need to hire the Techtio specialists to perform a complete redesign, starting with the site structure.

6. Small Changes Are Very Difficult to Make

Does your website stay the same – even with obsolete content on it – because it is next to impossible to update it? Does the thought of trying to add a new page, delete an old page or even upload a new photo makes your nervous? And you still wonder why redesign a website? 

Old website builders were extremely difficult to use – because everyone relied on developers for every single thing. Now, modern content management systems (CMS) like WordPress are extremely user-friendly. You can make content changes whenever you need, without any coding skills. 

7. The Bounce Rate Is Going Up

If none the signs to redesign a website presented above impress you, then take a look at the analytical data. Do you see a high bounce rate – and getting higher by the day? It means that more and more users leave your site within seconds after landing on it. 

They don’t like what they see, so they don’t trust your business. Soon, this mistrust will translate in declining sales and smaller profits. All these are a direct consequence of an outdated website. 

Let Techtio Help You with Website Redesign! 

Whenever it is time to redesign a website or build a brand new one, reach out to Techtio! We are an experienced team of passionate graphic designers and web developers, who know what your clients and Google want to see when they land on your site. 

Get in touch with us today to future-proof your online presence!