Lessons to Learn from the TikTok Ban in the US
The year has just started, and we already have a huge social media scandal. The TikTok ban in the US has generated and continues to generate a flood of memes and serious debates, as well
Colour in Branding and Design: How Do They Influence User Behaviour?
Why are brand books so detailed, down to the precise hue for each colour used in the logo and other branded elements? Why do some brand names come to our minds simply because we see a specific combination of colours?...
The Importance of Engagement on Social Media – Valentine’s Day
In real life, the engagement is the first step before the full commitment of marriage. It is exactly the same in social media marketing. High engagement means that your followers are ready for the commitment of making the first purchase...
The Future of Native Mobile Apps: Are They on the Road to Extinction?
A report issued by a leading market research company indicated that 90% of native mobile apps are downloaded less than 600 times per day and make around EUR 1,000 in revenue. This, together with the rise of hybrid and web...
SEO Strategies for AI Era: Can Sites Still Rank?
Let us face a hard truth: AI-driven content optimisation and AI-powered search engines will change SEO forever. Some companies are already scaling back their efforts, thinking that SEO is nearly dead and done for. But the digital marketing team at...
Visual Hierarchy in Web Design: Core Principles and Strategies
When you open a web page, you tend to look at the visual elements in a certain order. First, you see the header, then the large hero image or video. You notice a CTA and click on it. It is...
The Importance of Icons in Web Design and Brand Differentiation
Every element on your website must be attractive and helpful for users. This is why the importance of icons in web design is a big part of user experience principles. For the Techtio graphic design team, it is even more:...
Benefits of UI UX Design in Software Development for User Satisfaction
When you create apps, software and other digital products, the main goal you must have in mind is this. Users should find them useful and easy to use, and enjoy a pleasant experience interacting with them. These are the main...
